Collection: East-West Lab-Grown Diamond Rings

East-west settings rotate elongated diamond shapes — oval, emerald, marquise, pear — to sit horizontally across the finger instead of the traditional vertical orientation. It's a simple twist that creates a completely different look: modern, unexpected, and effortlessly cool. This trend has surged in popularity for its ability to make familiar shapes feel entirely new. Every east-west ring at NYX Jewel features an IGI certified lab-grown diamond set in 14K or 18K solid gold. Free shipping, 30-day returns, and lifetime warranty.